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Revolutionizing
Fan Engagement

Our patented Sound Cue Technology connects audiences to the action in real time!

Revolutionizing
Fan Engagement

Our patented Sound Cue Technology connects audiences to the action in real time!

Sound Strategy In Motion

Soundpays delivers real-time engagement that cuts through the noise.  Our patented Sound Cue Technology transforms any speaker into an instant interaction point – no new hardware, no system upgrades, just frictionless fan connection.

Seamless Integration

Soundpays leverages existing sound systems to broadcast inaudible sound cues, eliminating the need for specialized equipment or infrastructure upgrades.

Real-Time Audience Engagement

Drive in-the-moment participation, ticket & merchandise purchases, and sponsor activations.

Unlock Revenue Opportunities

All in-app activations present incremental sponsorship opportunities by providing clients with the ability to increase consumer awareness and build brand loyalty.

Enhanced Data Collection And Analytics

Generate actionable data insights to refine audience understanding for future campaigns.

FanXperiences

Frictionless real-time fan engagement that elevates the in-game experience and generates actionable data insights to refine audience understanding.

Fan Participation in Lightshows

Tickets for Upcoming Games and Events

Online Team Merchandise Discounts & Purchases

Second-Screen Sponsorship Add-ons

Coupon Downloads

Realtime Cheer & Fan Cam Participation Rewards

Contests/Sweepstakes

Interactive Trivia & Polls

50/50 Draws for Charities

Limited Time Concession Offers

Drive fans to specific offer points within the venue

How It Works

Our patented inaudible sound cues are designed to be broadcast seamlessly over existing stadium and arena sound systems and are received by teams’ apps in their fans’ mobile devices — and starting in 2026, they’ll also be broadcast capable on TV and radio.

Learn More
01

Choose The Highlight

Select the moments that matter most: game-winning plays, 4th downs, player introductions, or any event you that want to engage fans and monetize.

02

Trigger The Cue

Unaccompanied or layered in to pre-recorded media, the inaudible sound cue is delivered via the venues audio systems.

03

Broadcast It Everywhere

Fans’ mobile devices throughout the venue receive the sound cue and the teams’ app triggers the selected activation.

04

Amplify The Experience

Fans immediately participate, vote, download or purchase.

05

Monetize The Moment

Almost all FanXperiences are sponsorship opportunities for national brands or local businesses.

Who We’ve

Worked With

  • World Wrestling Entertainment (WWE)
  • Houston Texans
  • Speedway Motorsports
Client 2 Client 4 Client 5

Latest News

View All News

Soundpays Delivers Houston Texans Best-in-Class Fan Engagement; Completes Funding Round to Expand Operations

Experience the Future of Fan Engagement with @The Lightshow

The invisible QR code — that sounds a little different

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